Think beyond data sets
This is a good start and it's important as part of this exercise to have a dialogue about commercial opportunities for local businesses using and developing applications using Open Data.
Also, important to look past what neighbouring municipalities are doing and cast the net wider. See where real-time open data initiatives are taking place in Europe.
Give this article a read and you'll get a sense of where open data is heading: http://blog.programmableweb.com/2014/03/27/3-business-models-for-better-local-open-data-engagement/
Chris Herbert, co-founder of Silicon Halton.